When Certification Authorities (CAs) issue an Organization Validation SSL certificate, Extended Validation SSL certificate, they must verify that your organization is a legal, legitimate entity, and meet the strict VETTING & VALIDATION PROCESS regulated by CA/B. Organization Validation SSL certificate consist of verifying the following:

1 - Organization Validation 

2 - Locality Validation 

3 - Telephone Validation 

4 - Domain Validation 

5 - Final Verification Call 

EV validation basics consist of verifying the following: 

1 - Organization legal name and that it is in good standing. 

2 - Exact organization tradename / DBA (Doing Business As) if applicable. 

3 - Who is currently operating the business. 

4 - Address of where the business operates. 

5 - Organization main listed telephone number, and verification call must be completed. 

6 - Who controls the domain(s) listed on the certificate. 

7 - Authenticity of the subscriber agreement. 

PROVE YOURE SERIOUS ABOUT PROTECTING YOUR ONLINE BUSINESS Extended Validation (EV) certificates offer the ultimate level of brand protection by guarding your website against potential imposters and fully authenticating your company's name. EV certificates are recommended by industry leaders and regulators worldwide and are the standard for the world's largest and most trusted brands. 

Why Extended Validation (EV) certificates does matter? 

Brands with EV will still be treated as more trustworthy by browser filters. Most browsers are still using EV indicators. Dominant browswers Chrome, Firefox, Safari, Edge will continue to use them as well. Users should be able to easily determine who they are transacting with. EV is still recognized and used as a best practice for identity verification. Legitimate organizations still want their identity clearly visible to their users. EV certificate usually included additional features, depends on CA. With Digicert, it included SMART SEAL, PCI COMPLIANCE SCAN, Malware scan, etc. 

In short, Organization Validation, and Extended Validation (EV) certificate gain more Customer trust as they know who exactly are they dealing with. Users are assured they are on an authentic and validated website and have more confidence on you.